Product Overview

A Platform for Every Business, Every Market

PlacoEcommerce is a complete, multi-template e-commerce and marketplace platform that powers online stores of all types and sizes. Launched in 2012 on early ASP.NET and continuously evolved, it now ships as a full-featured, Claude AI-powered platform in six technology stacks with a 7-layer clean architecture.

What makes PlacoEcommerce unique is its template system — the same platform core powers a general multi-category store and a specialized fashion boutique, an electronics retailer, a food delivery marketplace, a B2B wholesale portal, or a digital goods storefront — each with domain-specific product attributes, checkout flows, and pricing rules without duplicating code.

🗂️

Multi-Template Store ArchitectureOne platform core, unlimited store templates. Each template customizes product attributes, checkout flows, shipping rules, pricing logic, and UI for its specific commerce vertical.

🤖

Claude AI ThroughoutAI product recommendations, dynamic pricing engine, conversion rate optimization, natural language product search, review sentiment analysis, and fraud detection.

📍

Geo-Powered DiscoveryMulti-vendor marketplace engine, seller portals, commission management, payout processing, vendor analytics, and dispute resolution workflows.

💰

Built-In MonetizationComplete monetization — subscriptions, one-time sales, digital downloads, affiliate commissions, bundle pricing, flash sales, and Stripe/PayPal integration.

Two Deployment Modes

🌐

General Directory Mode

Like Amazon, Etsy, or Shopify

✓Multi-category product catalogue

✓Multi-vendor seller marketplace

✓Full checkout and payment processing

✓AI product recommendations engine

✓Featured products and advertising

🎯

Niche Vertical Mode

Specialised for one product vertical

✓Product-type-specific attributes and UI

✓Niche-specific pricing and checkout flows

✓Subscription and recurring billing

✓Vertical-targeted AI features

✓Custom tax, shipping and VAT rules

Store Templates

One Platform, Every Store Type

Each template customises product attributes, search facets, checkout flows, pricing rules, and UI for its specific commerce vertical — without modifying the core codebase.

👗

Fashion & Apparel

Size/colour variants, fit guide, lookbook galleries, outfit builder, seasonal collections, and AI-powered style recommendations

Popular

⚡

Electronics & Tech

Technical specs comparator, warranty management, compatibility checker, bundle deals, and AI "what fits my setup" search

🍕

Food & Grocery

Dietary filters, delivery slots, freshness indicators, recurring orders, recipe integration, and AI meal planning suggestions

🏪

Multi-Vendor Marketplace

Seller onboarding, commission tiers, payout management, seller dashboards, dispute resolution, and trust score system

Popular

🏭

B2B Wholesale

Tiered pricing by volume, trade accounts, MOQ enforcement, invoice-based checkout, credit terms, and bulk order management

💻

Digital Goods

Instant download delivery, license key management, version history, watermarking, subscription access control, and DRM hooks

🎁

Subscription Box

Recurring billing, box customization, curation quiz, skip/pause controls, referral rewards, and AI-personalized box contents

💄

Beauty & Cosmetics

Shade match AI, skin type filter, ingredient lists, vegan/cruelty-free badges, virtual try-on hook, and routine builder

🏡

Home & Furniture

Room visualiser integration, material filters, dimension spec sheets, assembly guides, delivery slot booking, and swatch ordering

🎮

Gaming & Collectibles

Platform/genre filters, pre-order system, condition grading, graded cert display, price history chart, and wishlist alerts

🐕

Pet Supplies

Pet profile (breed, weight, age), species-specific filters, vet-approved badges, auto-reorder, and AI nutrition bundle recommendations

⚙️

Custom Store Builder

Build any commerce vertical with the no-code product attribute builder — create your own store template in hours without modifying the core

AI-Assisted

Platform Features

Everything a Modern E-Commerce Platform Needs

Full Feature List →

🛒AI-Optimised

Product Catalogue & Variants

Unlimited products with unlimited variant combinations (size, colour, material), bulk import via CSV/XLSX, AI-generated product descriptions, and per-template dynamic attribute sets.

💳

Checkout & Payments

Multi-step and one-page checkout, guest checkout, Stripe and PayPal, buy-now-pay-later integration, digital wallet support, and configurable tax/VAT rules per region.

🏪

Multi-Vendor Marketplace

Seller onboarding with KYC, configurable commission tiers, automated payout via Stripe Connect, seller dashboards, dispute management, and trust score system.

🔍NL Search

Advanced Search & Discovery

Elasticsearch-powered faceted search with dynamic filters per template — colour, size, price range, brand, rating — plus Claude natural language product search and visual search hook.

📦

Order & Fulfilment Management

Full order lifecycle — placed, confirmed, packed, shipped, delivered, returned. Multi-warehouse stock allocation, carrier integration (FedEx, UPS, DHL), and tracking push notifications.

📊AI Analytics

Revenue & Conversion Analytics

Real-time revenue, conversion funnel analysis, cart abandonment tracking, best-selling products, cohort retention, and AI-generated weekly insights with action recommendations.

🎯

Promotions & Discount Engine

Coupon codes, percentage and fixed discounts, flash sales with countdown timers, BOGO, bundle pricing, loyalty points, and AI-suggested optimal discount levels per product.

⭐

Reviews & Social Proof

Verified purchase badges, photo and video reviews, star ratings, review moderation with AI spam detection, Q&A on product pages, and aggregate review sentiment summaries.

📱

Mobile-First & PWA

PWA with offline browsing, push notifications for order updates, swipe-to-add-to-cart, native app-like experience, and installable home screen shortcut for return shoppers.

🔄

Subscriptions & Recurring Orders

Configurable subscription products with weekly/monthly billing, skip/pause controls, smart retry on failed payments, and subscription analytics for churn prediction.

🌍

Multi-Language & Multi-Currency

Full i18n with per-locale pricing, RTL layout, currency conversion, local tax rules, and Claude AI-assisted product description translation for international expansion.

🔐

Security & PCI Compliance

JWT + OAuth2, PCI-DSS compliant payment handling via Stripe, GDPR data controls, AI fraud detection on orders, 2FA for merchants, and SOC 2-ready audit logging.

Claude AI Features — 2026

AI That Sells Smarter For You

Connect your Anthropic API key and unlock intelligent product recommendations, dynamic pricing, conversion optimisation, content generation, fraud detection, and demand forecasting across your entire store platform.

🎯 AI Product Recommendations

Available

Claude analyses purchase history, browsing behaviour, cart contents, and product relationships to serve hyper-personalised "You may also like," "Complete the look," and "Frequently bought together" recommendations — increasing average order value measurably.

✍️ AI Product Description Generator

Available

Merchants enter product details — Claude generates compelling, SEO-optimised descriptions with the right tone per template (luxury fashion vs. technical electronics vs. casual food). Bulk generation via API for large catalogues.

🔍 Natural Language Product Search

Available

"A blue summer dress under $80 that ships today" — Claude parses intent, colour, budget, urgency, and product type into a structured faceted Elasticsearch query returning precisely matched products without any dropdowns.

🛡️ AI Fraud Detection

Available

Claude analyses order signals — address mismatches, velocity patterns, payment anomalies, device fingerprinting, and behavioural cues — to flag high-risk orders before fulfilment, reducing chargebacks and financial losses.

📊 Review Sentiment & Insight Engine

Available

Claude analyses all product reviews and generates a structured sentiment summary — key praise themes, recurring complaints, quality signals — displayed on product pages and in the merchant dashboard for actionable product improvements.

💰 Dynamic Pricing Engine

Upcoming v2.1

Claude monitors competitor prices, demand signals, stock levels, and margin rules to suggest optimal real-time price adjustments — balancing conversion rate against margin targets for each product and channel.

🤖 AI Shopping Assistant Chatbot

Upcoming v2.1

An embeddable Claude-powered chatbot that answers shopper questions — size guidance, compatibility, delivery estimates, return policy — using the store's own product data, reducing pre-purchase friction and support load.

📈 Demand Forecasting & Inventory AI

Upcoming v2.1

Claude analyses sales history, seasonality, and supplier lead times to predict demand per SKU — triggering reorder alerts before stockouts and recommending optimal quantities to minimise holding costs.

🎨 AI Bundle & Upsell Suggester

Upcoming v2.2

Claude identifies high-affinity product combinations from purchase co-occurrence data and suggests bundle promotions, quantity breaks, and upsell paths — with predicted AOV uplift per suggestion in the merchant dashboard.

🔁 Churn Prediction & Retention

Upcoming v2.2

Claude identifies customers showing disengagement signals — declining purchase frequency, smaller basket sizes — and triggers personalised re-engagement campaigns with AI-generated messaging per customer segment.

🖼️ Visual Product Search

Research Phase

Shoppers upload a photo — Claude identifies the product type, style, colour, and material, then searches the catalogue for visually similar items. Especially powerful for fashion, home décor, and collectibles verticals.

EcommerceAIService.cs

// PlacoEcommerce — Claude AI

public class EcommerceAIService

{

private readonly IClaudeClient _claude;

// NL search → product query

public async Task<ProductSearch>

ParseSearch(string query)

{

// "blue dress under $80 ships today"

// → {colour:"blue", cat:"dress",

// maxPrice:80, delivery:"express"}

return await _claude

.ParseAsync<ProductSearch>(query);

}

// AI personalised recommendations

public async Task<List<Product>>

Recommend(CustomerDto cust,

CartDto cart)

{

// Cross-sell, upsell, "also liked"

return await _claude

.RecommendAsync(cust, cart);

}

// Fraud risk scoring

public async Task<FraudScore>

ScoreOrder(OrderDto order)

{

// Returns: low/medium/high + signals

return await _claude

.ScoreFraudAsync(order);

}

// Generate product description

public async Task<string>

WriteDescription(ProductDto p)

{

// SEO-optimised, template-toned

return await _claude

.WriteProductAsync(p);

}

System Architecture

7-Layer Clean Architecture

PlacoEcommerce follows the same rigorous 7-layer pattern — with dedicated order processing, inventory management, payment orchestration, and multi-vendor commerce logic cleanly separated per layer.

01

SharedKernel

Base entities, Money/Currency value objects, domain exceptions, guard clauses, result pattern, and commerce primitives.

02

Domain Layer

Product, Order, Cart, Seller aggregates; template models; events (OrderPlaced, PaymentCaptured, StockReserved, ShipmentDispatched).

03

Infrastructure

EF Core repos, Stripe/PayPal adapters, shipping carrier clients (FedEx/DHL), S3/Blob storage, email, and SMS providers.

04

Application Layer

CQRS commands/queries, Claude AI pipeline, template orchestration, checkout workflows, order fulfilment, and subscription billing use cases.

05

Search Layer

Elasticsearch product catalogue indexing, dynamic faceted search per template, NL query parsing via Claude, and visual search integration hooks.

06

API Layer

Versioned REST + GraphQL API, JWT + OAuth2, RBAC, OpenAPI 3.1, Stripe webhook handling, and storefront delivery API for headless commerce.

07

Web / UI Layer

Next.js 15 / Angular 21 with SSR for SEO-critical product pages, template-aware storefront theming, merchant dashboard, and seller portal.

PlacoEcommerce.sln

07

PlacoShop.Web→Next.js · Angular · Storefront

06

PlacoShop.API→REST · GraphQL · Stripe Hooks

05

PlacoShop.Search→Elastic · Facets · NL Claude

04

PlacoShop.Application→CQRS · Checkout · Claude AI

03

PlacoShop.Infrastructure→EF Core · Stripe · DHL · S3

02

PlacoShop.Domain→Products · Orders · Sellers

01

PlacoShop.SharedKernel→Money · Guards · Result

# Domain Events

OrderPlaced PaymentCaptured StockReserved AIFraudFlagged

Multi-Stack

Available in 6 Technology Stacks

Full feature parity across all stacks — product catalogues, order management, AI features, payment processing, and multi-vendor functionality work identically in your preferred ecosystem.

🔷

ASP.NET / .NET 10

C# 14 · Angular 21 · SQL Server

Minimal API + SignalR for order events

EF Core 10 with compiled queries

Angular 21 storefront + merchant portal

Hangfire for AI processing queue

Most mature & feature-complete

🟢

NestJS / Next.js

TypeScript · NestJS 10 · Next.js 15

NestJS modules with full DI

Prisma ORM with type safety

Next.js 15 SSR product pages for SEO

BullMQ for AI recommendation queue

TypeScript-first teams

🔴

Laravel / Vue

PHP 8.3 · Laravel 11 · Inertia · Vue 3

Laravel Cashier for subscriptions

Eloquent with rich model scopes

Vue 3 storefront components

Laravel Horizon for job queues

PHP ecosystem teams

🐹

Golang / Next.js

Go 1.23 · Gin · Next.js 15 · PostgreSQL

Gin for high-throughput checkout APIs

Goroutines for concurrent order processing

Single binary, minimal infra cost

Next.js storefront and admin

Best for high-traffic flash sales

🐍

Python / Django

Python 3.13 · Django 5 · DRF

Django REST Framework ViewSets

Celery for order and AI tasks

Best for ML-powered recommendations

Pandas/NumPy for demand forecasting

AI/ML pipeline extension ready

⚡

Axum / Next.js

Rust · Axum 0.7 · Next.js 15

Axum async checkout handlers

SQLx compile-time queries

Zero-copy request processing

Maximum concurrent order throughput

→ Coming Q4 2026

Platform Modules

Complete Module Library

Each module follows the 7-layer architecture and can be independently extended, replaced, or toggled per workspace or store template.

📊 Merchant Dashboard

Real-time store stats — revenue, orders, conversion rate, cart abandonment, top products, low stock alerts, AI queue, and seller performance in a configurable widget dashboard.

Preview →

🗂️ Category Manager

Hierarchical product category builder with per-category attribute templates, brand filters, banner images, SEO slugs, sort order, and per-template category overrides.

Preview →

🎨 Storefront Theme Engine

Per-template theming with homepage builder, product card layouts, collection page templates, and CSS variable system — each store vertical gets its own visual identity.

Preview →

🌍 Multi-Region Manager

Country → Region → Shipping Zone hierarchy with per-zone tax rules, currency config, carrier availability, and localised SEO pages for international expansion.

Preview →

📬 Email Template Engine

All store events — order confirmed, shipped, delivered, cancelled, refunded; cart abandonment recovery; review request; subscription renewal — with live preview.

Preview →

📈 Revenue Report Builder

Multi-page store analytics — revenue by product/channel/date, conversion funnel, customer LTV, refund rates, seller performance, and AI-generated weekly trading summaries.

Preview →

⏰ Cron Jobs

Automated tasks — low stock alerts, subscription renewals, cart abandonment emails, AI recommendation rebuilds, demand forecast runs, sitemap rebuilds, and flash sale activation.

Preview →

🔧 Developer Toolkit

Store template sandbox — build and preview new commerce templates with live attribute editing, checkout flow testing, and pricing rule configuration before going live.

Preview →

📦 Product Management

Full catalogue — bulk import/export via CSV/XLSX, variant matrix (size × colour × material), stock per warehouse, status controls, SEO fields, and product scheduling.

Preview →

➕ Add Product

Multi-step product creation — details, dynamic attribute form per template, variant matrix builder, photo/video upload, SEO fields, pricing rules, and stock entry.

Preview →

🏪 Vendor Onboarding

Seller registration and KYC workflow — identity verification, Stripe Connect setup, commission agreement acceptance, and product catalogue access unlock for multi-vendor mode.

Preview →

⚙️ Dynamic Attributes

Per-template no-code attribute builder — colour, size, material, weight, compatibility, dietary tags — all searchable as facets without code changes to the core platform.

Preview →

🎯 Collections & Promotions

Manual and rule-based collections (new arrivals, sale, seasonal), flash sale countdown timer, coupon codes, free shipping thresholds, and buy-one-get-one deal configuration.

Preview →

🌱 Product Data Seeder

Bulk realistic product generator per template — creates populated catalogues with pricing, images, variants, and stock for demo, QA, and development environments.

Preview →

📋 Order Management

Full order lifecycle — placed, confirmed, packed, shipped, delivered, returned. Bulk status updates, order notes, partial fulfilment, and split orders across multiple vendors.

Preview →

🚚 Shipping & Fulfilment

Multi-carrier integration (FedEx, UPS, DHL, Royal Mail), real-time rate calculation, label generation, tracking updates, dropshipping mode, and multi-warehouse allocation.

Preview →

↩️ Returns & Refunds

Self-service returns portal, configurable return windows per product type, return label generation, restocking workflows, and automated refund processing via Stripe/PayPal.

Preview →

📦 Inventory Manager

Real-time stock across warehouses, low-stock threshold alerts, stock reservation on checkout, bulk adjustment tools, and AI-powered reorder quantity suggestions.

Preview →

🔍 NL Product Search Available

Claude parses natural language queries into structured faceted searches — "blue summer dress under $80 ships today" becomes precise Elasticsearch attribute + price + availability filters.

Preview →

🎯 AI Recommendations Available

Claude-powered "you may also like," "complete the look," and "frequently bought together" — personalised per shopper using purchase history, cart contents, and browsing signals.

Preview →

✍️ Description Generator Available

Claude generates SEO-optimised product descriptions per template tone — luxury fashion, technical specs, casual food. Bulk generation via API for large product catalogues.

Preview →

🛡️ Fraud Detector Available

Claude analyses order signals to flag high-risk transactions before fulfilment — address mismatches, velocity patterns, and payment anomalies detected in real time.

Preview →

💰 Dynamic Pricing Upcoming v2.1

Claude monitors competitor prices, demand signals, and stock levels to suggest optimal real-time price adjustments — balancing conversion rate against margin targets per product.

Preview →

🤖 Shopping Chatbot Upcoming v2.1

Embeddable Claude chatbot that answers shopper questions — size guidance, compatibility, delivery estimates, return policy — using store data, reducing pre-purchase friction.

Preview →

📈 Demand Forecasting Upcoming v2.1

Claude predicts demand per SKU from sales history, seasonality, and supplier lead times — triggering reorder alerts before stockouts and optimising holding costs.

Preview →

🔁 Churn Prediction Upcoming v2.2

Claude identifies disengaging customers and triggers personalised re-engagement campaigns with AI-generated messaging per segment — reducing subscription churn and lapsed buyers.

Preview →

💳 Payment Processing

Stripe and PayPal for checkout, Stripe Connect for multi-vendor payouts, BNPL hooks (Klarna/Afterpay), digital wallet support, and automated invoice/receipt generation.

Preview →

🎁 Promotions Engine

Coupon codes, percentage/fixed discounts, flash sales with countdown timers, BOGO, bundle pricing, free shipping thresholds, loyalty points, and AI-suggested discount levels.

Preview →

🔄 Subscription Billing

Recurring product subscriptions with weekly/monthly/annual billing, skip/pause controls, smart retry on failed payments, dunning management, and subscription analytics.

Preview →

🤝 Affiliate Program

Configurable commission tiers, unique referral links per affiliate, cookie-based attribution, real-time conversion tracking, and automated payout calculation per period.

Preview →

🏗️ Multi-Workspace Engine

Run unlimited isolated stores — fashion, electronics, B2B — from one installation with per-tenant data isolation, custom domain, template set, and payment gateway config.

Preview →

⚙️ Workspace Settings

Per-tenant config — branding, template selection, attribute trees, payment gateways, tax rules, shipping carriers, AI feature toggles, and subscription billing settings.

Preview →

🔐 Roles & Permissions

RBAC with unlimited roles — super admin, store manager, seller, fulfilment staff, affiliate, customer. Granular permissions per module and store template.

Preview →

📋 Workspace Templates

Pre-configured store templates per vertical — fashion boutique, electronics marketplace, B2B wholesale, subscription box — with one-click provisioning and sample products.

Preview →

📦 Bulk Product Importer

Import from CSV/JSON/XLSX with field mapping, duplicate detection, image URL download, and AI-assisted category classification and description generation during import.

Preview →

📡 Headless Commerce API

REST and GraphQL for headless storefront delivery — product catalogue queries, cart management, checkout initiation, order status, and webhook events for any frontend.

Preview →

Technical Specification

Platform Technical Details

Core Framework (.NET Stack)

Runtime.NET 10C# 14

FrontendAngular 21Next.js 15SSR

APIRESTGraphQLOpenAPI 3.1

AuthJWTOAuth22FA

PaymentsStripe ConnectPayPalKlarna

ShippingFedExUPSDHLRoyal Mail

AI & Intelligence

AI EngineClaude APIAI Layer

SearchNL Query ParseIntent Detect

Commerce AIRecommendFraud Detect

ContentDesc GeneratorReview Sentiment

UpcomingDyn PricingDemand AI

PWAService WorkerPush Notify

Data & Infrastructure

DatabaseSQL ServerPostgreSQLMySQL

SearchElasticsearch 8Faceted

CachingRedisOutput Cache

StorageAWS S3Azure BlobCDN

QueueHangfireRabbitMQBullMQ

CloudAWSAzureGCPVPS

Architecture & Commerce

PatternClean ArchDDDCQRS

CommerceMulti-VendorOrder Lifecycle

CompliancePCI-DSSGDPRSOC 2 Ready

ContainersDockerK8s Ready

SEOSSRJSON-LDSitemaps

TestingxUnitMoqTestContainers

Pricing

One-Time License. Lifetime Ownership.

No recurring fees. Pay once, own the source code forever. All plans include Claude AI integration hooks and 12 months of free updates.

Starter

$299

one-time · 1 stack · 1 project

For developers building a single e-commerce store for a client or their own brand.

✓Full source code (1 stack)

✓7-layer clean architecture

✓3 store templates included

✓Claude AI integration hooks

✓12 months free updates

✗Multi-stack access

✗SaaS workspace engine

Get Starter

Need Custom Store Features or Integrations?

Our verified Upwork agency handles custom store templates, ERP/WMS integrations, payment gateway setup, shipping carrier connections, AI fine-tuning, and full deployment — milestone-based with payment protection.

Top RatedHire on Upwork →

FAQ

Frequently Asked Questions

How do store templates differ from a general e-commerce store?

Each template configures product attributes, search facets, checkout flows, pricing rules, and UI for its vertical. A fashion template shows size/colour variants and a lookbook; an electronics template shows technical specs and compatibility checker — without changing the core codebase.

How does the AI fraud detection work?

Claude analyses multiple order signals — billing/shipping address mismatch, order velocity, payment method risk score, device fingerprinting, and behavioural anomalies — producing a fraud risk score (low/medium/high) with the specific signals that triggered the flag, before the order is fulfilled.

Can I run multiple stores from one installation?

Yes — the SaaS multi-workspace engine lets you run a fashion store, electronics marketplace, and B2B wholesale portal from one installation. Each workspace gets its own template, product catalogue, domain, and data isolation. Professional and Enterprise plans include the multi-workspace engine.

How does the multi-vendor marketplace work?

Sellers register and pass KYC, then connect their Stripe account via Stripe Connect for automated payouts. Each seller gets a dashboard for product listings, orders, inventory, and earnings. Admins configure commission rates, payout schedules, and dispute resolution workflows.

What AI features are available now vs upcoming?

Available now: AI product recommendations, NL product search, product description generator, fraud detection, and review sentiment analysis. Coming v2.1: dynamic pricing engine, AI shopping chatbot, and demand forecasting. Coming v2.2: AI bundle suggester and churn prediction. Research phase: visual product search.

Which stack is best for high-traffic e-commerce?

For maximum concurrent checkout throughput, the Golang stack with Gin handles flash sales and peak loads with minimal infrastructure. For ML-powered recommendations and demand forecasting, Python/Django integrates most naturally. The .NET 10 stack is the most mature and complete for most teams.

Does it support headless / API-first commerce?

Yes — the platform exposes versioned REST and GraphQL APIs for headless delivery. Build a custom Next.js storefront, React Native mobile app, or integrate with any frontend. Webhooks fire on all order and catalogue events for real-time sync with external systems.

How does subscription billing work?

The subscription module adds recurring billing to any product. Customers choose a frequency (weekly/monthly/annual), Stripe handles automatic charge retries on failed payments, and customers self-manage via a skip/pause/cancel portal. Analytics track MRR, churn rate, and average subscription lifetime.

Sell More.
Convert Smarter.
AI-Powered.

A Platform for Every Business, Every Market

One Platform, Every Store Type

Everything a Modern E-Commerce Platform Needs

AI That Sells Smarter For You

7-Layer Clean Architecture

Available in 6 Technology Stacks

Complete Module Library

Platform Technical Details

One-Time License. Lifetime Ownership.

Need Custom Store Features or Integrations?

Frequently Asked Questions

Sell More. Convert Smarter. AI-Powered.